Director of Publisher Sales

About the Ad-Shield

Ad-Shield is an ad-tech startup with offices in New York and Seoul, providing breakthrough technology that recovers adblock-related losses and increases advertising revenue for publishers.

Across the industry, publishers lose 20–40% of their traffic to adblockers and script blocking but most are not measuring this loss, and almost no one is monetizing it. Ad-Shield solves this problem end-to-end and is rapidly emerging as the category leader.

• Since our launch in the first half of 2024, we have achieved over USD 10 million (KRW 13 billion) in annual revenue within just one year, powered by a founding team of only 15 and maintaining more than 30% month-over-month growth. We are now expanding partnerships with leading global publishers and growing a team that delivers over USD 1 million (KRW 2 billion) in impact per person.
• Ad-Shield is rapidly expanding into the global market and generating meaningful, measurable impact through strategic collaborations with top international publishers. Guided by our “Small Team, Big Impact” philosophy, we move fast, think boldly, and operate with strong ownership and exceptional teamwork.

‍About the Role

As our Director of Publisher Sales, you’ll be at the front lines of a category that’s moving from “unknown” to “must-have” at lightning speed.

• You’ll own the full sales cycle, close enterprise publishers, and help define our GTM strategy in a market where we have first-mover advantage and massive white space.
• This is a career-defining opportunity for someone who wants outsized impact and the ability to scale a team, a product, and an entirely new revenue category.

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What You’ll Do

Drive New Revenue in a Hypergrowth Market

• Build and close a pipeline of enterprise and mid-market publishers hungry for solutions.
• Deliver a clear, high-value story around dark-traffic recovery and revenue lift.
• Lead high-stakes commercial conversations and negotiate strategic partnerships.
• Own the number and help redefine what “good” looks like as we scale.

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Sell Like a Strategic Partner

• Dive deep into publisher workflows (AdOps, RevOps, Product, Eng).
• Identify measurement gaps, ad-block loss, and hidden revenue opportunities.
• Build proofs of concept and ROI models that quantify real, immediate lift.
• Translate technical concepts into simple, compelling narratives that resonate at the CRO level.

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Shape the Product, Team, and Category

• Bring publisher insights directly into our product roadmap.
• Partner closely with Onboarding team to ensure fast, clean onboarding and measurable wins.
• Influence GTM messaging, vertical playbooks, and competitive strategy.
• Play a central role in building the foundation for a future sales org.

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Be the Face of Ad-Shield

• Represent us at various industry events around the globe.
• Build relationships with CEO & CROs, Heads of AdOps, and programmatic leaders.
• Champion the economics of dark traffic and signal loss and position Ad-Shield as the category leader.

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Qualifications

• 5–10+ years of experience in publisher-facing ad-tech sales (SSP/exchange, identity, analytics, privacy tech, yield management, etc.).
• Proven track record of closing enterprise publisher partnerships.
• Deep understanding of publisher economics, revenue levers, and monetization models.

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Skills & Traits

Skills

• Strong consultative, solution-oriented selling approach with compelling ROI storytelling.
• Comfortable working with tags, CMPs, header bidding, analytics tools, and general web technologies.
• Able to communicate clearly with CEOs, CROs, and engineering teams.
• Excellent negotiation instincts and relationship-building capabilities.

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Traits

• Builder mindset you thrive in high-growth environments, ambiguity, and white space.
• Hungry, proactive, and energized by owning the number and driving outcomes.
• Credible with senior decision-makers and confident in technical discussions.
• Excited to join a small, fast-moving, highly ambitious team and contribute meaningfully.

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Helpful experience (not required)

• Experience in adblock recovery or adblocking
• Existing relationships with major publishers
• Early-stage startup or zero-to-one GTM experience.

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Why This Role is Special

• Massive market shift : publishers are waking up to the scale of dark-traffic loss.
• Category creation : you’re not fighting 20 competitors… you’re defining the space.
• Real revenue impact : every deal moves the company forward in a visible way.
• Fast growth, big upside : competitive comp, strong commission, and meaningful equity.
• Small team, huge ownership : the decisions you make shape the trajectory of the entire company.