Dark Traffic Report

The Dark Traffic Report is a landmark study that examines the growing trend of website visitors who are not measured or monetized by publishers.

After months of investigation, Ad-Shield has identified and quantified nearly 1 billion invisible users—an audience completely off the radar of publishers and advertisers. Download the report now to see the full findings.

"Dark traffic represents one of those industry shifts that's been happening quietly while we've all been focused elsewhere. What's clear is the causes behind adblocking have become fragmented. It’s no longer purely user driven.
This requires a fresh and thoughtful approach. Given the scale of what this report presents, even solving parts of this puzzle could meaningfully impact publisher economics."

Paul Bannister, CSO of Raptive

Your report is downloading!
Want to see YOUR dark traffic?

Try the Calculator

Get a Free 7-Day Measurement

Oops! Something went wrong while submitting the form.

Dark Traffic Recovery Cases

See how other publishers measure and recover dark traffic.

"The revenue results exceeded our expectations. We routinely have adblock recovery vendors approach us claiming they can deliver better recovery rates. None of them specialize in recovering dark traffic, which is why we chose Ad-Shield."