Dark Traffic Report

The Dark Traffic Report is a landmark study that examines the growing trend of website visitors who are not measured or monetized by publishers.

After months of investigation, Ad-Shield has identified and quantified nearly 1 billion invisible users—an audience completely off the radar of publishers and advertisers. Download the report now to see the full findings.

"Dark traffic represents one of those industry shifts that's been happening quietly while we've all been focused elsewhere. What's clear is the causes behind ad blocking have become fragmented. It’s no longer purely user driven.
This requires a fresh and thoughtful approach. Given the scale of what this report presents, even solving parts of this puzzle could meaningfully impact publisher economics."

Paul Bannister, CSO of Raptive

In this report, you will be able to:

  • Understand what dark traffic is and why media companies are unable to monetize it.
  • Identify the types of adblockers and services that contribute to dark traffic.
  • See dark traffic distribution by device, country, and content category.
  • Learn who dark traffic users are, based on survey results.
  • Gain insight into user perceptions of advertising.

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