Ad-Shield is an ad-tech startup that leverages cutting-edge adblock recovery technology to help the worlds' leading publishers recover revenue lost to ad-blocking. With innovative solutions, we are creating a new market worth over $250bn. As a rapidly growing startup, we have been experiencing explosive growth, with monthly growth of 30%+.

Our mission is to create a sustainable ad-supported web ecosystem. Intrusive ads prompt users to install ad blockers, resulting in revenue losses for publishers. In response, publishers increase the number of ads, which in turn leads to even more ad blocker installs. To break this vicious cycle, we aim to protect minimum better-ads-compliant ads to support healthier digital ad ecosystem.

Role Description

We are looking for a talented Content/Growth Marketing Manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

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Duties & Responsibilities

• Create engaging written content for websites, blogs, social media channels, and other online channels
• Develop and execute content marketing campaigns to increase website traffic and customer engagement
• Optimize content for on-page and off-page SEO
• Track the performance of campaigns and analyze customer feedback
• Identify industry trends and stay updated on digital marketing best practices
• Work with the company’s leadership team to develop long-term content strategies
• Identify potential target client list and prepare cold email campaigns to potential leads

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Requirements

• Fluent or highly proficient in English; need to create content in English
• 2+ years of experience in content marketing, copywriting, and digital marketing
• Knowledge of SEO best practices, including keyword research, content optimization, and link building
• A proven track record in executing successful campaigns
• Ability to analyze customer feedback and website analytics data
• Sound understanding of digital marketing tools and platforms like Google Ads, Mailchimp, and Hootsuite
• Background in journalism or creative writing preferred
• Excellent written and verbal communication skills
• Creative thinking and problem-solving skills
• Experience in AdTech industry is a plus